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Event sponsorship and Corporate hospitality


The city council aims to work with partners who wish to sponsor events in Sunderland to ensure that they achieve their corporate objectives.

A wide range of packages are available at all of the major events held in the city.

Package benefits can include:

  • Exhibition site on the showground
  • High profile banner sites located throughout the showground
  • Hospitality packages
  • Branding in the souvenir programme, events leaflets and posters
  • Website advertising and links
  • Cross marketing associated PR coverage

Sponsorship of events in the city could enable your company to:

  • Reach a local, regional and national audience
  • Enhance your company profile
  • Increase customer contact and business opportunities
  • Offer the opportunity to launch a new product or service
  • Award employees

Event sponsors to date include:

  • Discovery Channel
  • Rolls Royce Plc
  • Nissan Manufacturing UK Limited
  • Mills Garages
  • Network Ticketing
  • Printcentre
  • One North East
  • Radio 2
  • BBC Radio Newcastle
  • Metro and Magic Radio

Individual packages can be tailored to meet your companys corporate aims.


VIP Hospitality Packages are available at most of the citys major events. At outdoor events these packages offer the opportunity to entertain any number of guests from 2 to 400 each day in corporately furnished marquees.

Quality catering packages offering a wide choice of cuisine are available to enable you to select your choice of menu and individually tailored packages can be developed to meet your companys requirements.


All of the citys designated event locations have been licensed in accordance with the Licensing Act 2003.

Temporary event notices will need to be applied for if alcohol is to be sold on site. The Events team can assist with this process.


Sunderland has a range of options to suit all tastes and budgets with accommodation available in the heart of the city, on the stunning coastline, or in surrounding villages and countryside. Whether youre looking for 4-star luxury, a traditional bed and breakfast or to rent your own apartment - it's all here.

Bookings can be made through the Sunderland Tourist Information Centre. This dedicated, professional team can not only advise on accommodation options to suit particular needs and availability for specific time periods, they can also provide tailor-made information including places to visit, what's on, shopping information and where to eat and drink. Details are available on, email: , or .

Sunderland City Council has made a commitment to promoting quality accommodation and therefore has a policy of only listing inspected accommodation which has been given harmonised standard rating from VisitBritain, the AA or the RAC.

see sunderland logo full events diary